Tips for the Business want to be Online in Dubai
1 – Choose the ideal type of website according to your objective:
The first and biggest question you should ask yourself is, why do I want a website?
Of course, nowadays every company or business is almost obliged to have a website to present itself in a professional way in the market and there are several reasons why you would want a website, but what is the purpose of this website besides a more professional presentation? Below we will mention some of the main reasons why people seek to create a website:
- Present your company in a more professional way;
- Generate more credibility with leads, customers, suppliers, etc.;
- Capture new customers and increase the number of quotes;
- Offer products and services online;
- Make people locate the company when searching on Google;
- Post content and generate engagement with your customers, create lists;
Above are some reasons why people seek to create a website, but there may be several others, so if you are going to start a new project, define very clearly what the objective of this website is, because there are specific features to achieve each objective you search for example:
To present your company well:
You need a One Page website or the traditional institutional website with pages talking about your company, products and services;
If you are going to sell products: You will need an online store with an SSL certificate, a good payment gateway, good shipping integration;
To sell a service or product: You will need a landing page studied and structured for your segment, if you are selling a course it will be structured to sell courses, if you are selling a product it will be structured to sell that product , of course with the right tags, right CTA, structuring and positioning of elements.
In other words, our first tip is to define what you intend to achieve with this website, its main objectives, be it selling products, services, posting content, this will make all the difference in structuring your project.
2 – Beware of unfeasible projects:
It is very common and of course everyone wants the perfect website, with all the functionalities initially imagined, perfect and well-crafted social networks with posts, engagement, content generation to capture leads, digital marketing working with leads arriving daily from various platforms, but for all this to happen there is a process that involves investment of time, people and money. Let’s give one below:
We wants to set up an online platform for the courses he offers, where students log in and have the option to buy courses, the courses are categorized, have monitoring, chat, calls, an area also in the future for teachers to register and post his courses attract students with automatic division of sales, commissions, a platform, this is his dream and objective. Click Here for SEO Services in Dubai
But today only has 1 course in development and little investment, so there is no point in wanting to start with a platform of this level and often trying to adapt such a large platform to the investment currently available is not the best way, since for this platform works well, in addition to its development there is marketing costs.
What is recommended in this case?
Set up a well-designed one-page website to sell the course you have today and, with the remaining money, invest in marketing. This way you will earn revenue from the current course you already have, with this revenue you can transform your one-page website into an institutional website, in the future add a student area, in the future optimize your student area with the features that were dreamed of at the beginning of the project and over time . But notice that there was a transformation process.
Many people never start their projects because they don’t currently have the capital needed for the final version of their dream, so our tip number 2 is start your project with what you have today, create an MVP of your project, get it off the ground and start, focus on capitalization to reinvest profits and achieve the growth you are looking for, most of the gigantic companies we have today started small, but what they all have the same is the fact that they started and started using what they had available at hand .
3 – Choose a good domain for your website:
Okay, but what is a domain? The domain is the address of your company, for example:
Imagine, for example, the address of your company in UAE Dubai is this data used to locate your company in your city, state and in the correct world?
In the same way, the domain is used to locate your company on the internet, when someone accesses www.domain. com they will be making a request to enter your company, it is as if they were going to your store or establishment , only online.
But our main tip here when choosing a domain is to choose an easy domain that reminds you of your company or business. Generally, it is recommended that the domain be the name of the company, if the name is not available you can make some variations, but always focusing on making it easy for your audience to find you later through it.